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Account access

How to share Google Analytics 4 access

Google Analytics 4, or GA4, helps you understand visits and actions on your website. Share the property for the website being worked on, then choose what the person can do.

By Keith Uy · Published September 6, 2026 · Reviewed September 6, 2026

The whole process, at a glance

  1. Find the property1 of 3
  2. Choose the permission2 of 3
  3. Check the correct site3 of 3

Before you start

An Administrator for the relevant account or property should do this. Ask your agency for its Google Account email and whether it needs reporting access or permission to change measurement settings.

Follow these steps

  1. Find the website’s property

    Open Google Analytics and select the intended account and property. In Admin, check the property details and, if one exists, the web data stream against the website. A new property can be shared before data collection is configured. The business should know who holds Administrator access. Inviting an agency does not move the property into a different account.

  2. Choose property access for one website

    An account is a folder that can hold several properties. A property is a measurement container for a website or app. Account permissions flow down to its properties. For work on one property, open Admin → Property access management.

    Where you add themWhat that means
    Account access managementAccess applies to the properties inside that account
    Property access managementAccess applies to this property; inherited access may also exist
    Google Analytics Admin menu with Property access management below Property details
    Actual Google Analytics interface, captured September 6, 2026 in WinflowAI’s own property. Choose Property access management for work on this website. Account access management is a separate control with broader scope. Select the image to enlarge.

  3. Choose the least access that fits

    Use Viewer for reading reports. Analyst adds exploration-sharing capabilities. Marketer covers audiences, key events, and attribution settings. Editor can change property settings but cannot manage users. Administrator can manage users too. Data restrictions may limit revenue or cost information. Confirm the actual work before choosing.

    GA4 role choices with Viewer selected and both data restrictions unchecked
    Actual GA4 property invitation controls, captured September 6, 2026. Viewer is the reporting-only example shown here. Choose Editor when the agreed work requires property configuration; Administrator also permits user management. No invitation was sent for this capture. Select the image to enlarge.

  4. Add the Google Account email

    In access management select + → Add users. Enter the email, select Notify new users by email, choose the permissions, then Add. Ask the recipient to sign in and open the exact property. Share its property name or ID, not your password.

    GA4 blue plus button opens a menu containing Add users and Add user groups
    Actual GA4 property-access menu, captured September 6, 2026. Select the blue plus button, then Add users. Select the image to enlarge.
    Blank GA4 email address field with Notify new users by email checked
    Enter the recipient’s Google Account email here. The blank field is intentional: this live capture contains no personal email address. Captured September 6, 2026 in WinflowAI’s property. Select the image to enlarge.

  5. Check inherited access before removing someone

    Reopen access management and inspect the person’s permissions. Access inherited from the account cannot be reduced just at the property. Have an account Administrator handle complete user removal, and check any group or organization access too. Keep a business-controlled Administrator in place.

You’re finished when…

The recipient can open the intended property and do the agreed task. Your own Administrator access still works.

If you get stuck

There is no Add users option

Use the correct account and property, then check that you have Administrator permission at that level.

Google Analytics explains that access to an account does not include permission to manage its users without Administrator role
Actual Google Analytics message, captured September 6, 2026. Being able to open the property does not prove you can invite others. Ask an existing Administrator to review your role at the intended level. Account details are outside this crop. Select the image to enlarge.
Access works but the reports are empty

Sharing access does not install GA4. Check the web stream, date range, and tag setup separately. A quiet website can also have little recent data.

Should every agency get Administrator?

No. Reporting and configuration are different jobs. Choose a role for the agreed task and increase it only when a specific action needs it.

Official sources and further reading

Reviewed September 6, 2026. Platform menus can vary by account and change over time. Examples and checklists are WinflowAI’s own guidance; follow the linked vendor instructions for your account.

Useful next guides

How to share Google Search Console access →How to tell where website inquiries come from →What to prepare before your website project starts →

Need help with your website or inquiry workflow? See how WinflowAI can help.